NYC fights back against Wal-Mart
From The Brooklyn Papers comes this story of a community fighting back against Wal-Mart's PR campaign in NYC:
Calling themselves Wal-Mart No Way, a group of friends, activists and neighbors in Park Slope this week began distributing spoof ads mocking the mega-retailer’s attempts to market itself in Brooklyn.“The reason we’re going about it this way, is we feel it’s probably the most effective way to get our message across,” said Richard Thomas, who founded the anti-Wal-Mart group.
“It’s the tactic they use,” he said, “and we want to fight them in the same way, basically.”
Last month, Wal-Mart executives expressed interest in finding space in Brooklyn to open what might be its first New York City store. They followed that with a one-week advertising blitz including full-page ads in local newspapers.
Posted by Brendan - August 15, 2005 11:45 AM - In The News