Today, WakeUpWalMart.com launched the nation’s first advertising and multi-media campaign about “the movie and the memo Wal-Mart does not what you to see.” As part of this national media effort, we are running a full-page ad in today’s edition of USA Today, internet ads on 19 sites with over 17 million readers, and a 30-second TV Ad, entitled “High Cost.”

You can see the TV ad here:

http://www.wakeupwalmart.com/video/ad1.html

The USA Today ad can be viewed here:

USA Today Ad [PDF]

“America will be shocked when they learn the truth about Wal-Mart as seen in the new film - Wal-Mart: The High Cost of Low Price. Our new multimedia campaign is just the beginning of our national movement to expose the truth about the high cost of shopping at Wal-Mart,” said Paul Blank, campaign director for WakeUpWalMart.com.

WakeUpWalMart.com’s nationwide media campaign is the first national TV, print, and online media campaign launched in the fight to change Wal-Mart. The media campaign, beginning Monday, Oct. 31st, will highlight ‘Wal-Mart’s Secret Memo’ that is shocking the nation and the Robert Greenwald documentary: “Wal-Mart: The High Cost of Low Price.” The 30-second television commercial was produced by Joe Trippi - Democratic strategist and former presidential campaign manager for Howard Dean.

The full-page USA TODAY ad encourages all Americans to visit WakeUpWalMart.com to see the commercial for the Wal-Mart movie and to get their copy of ‘Wal-Mart’s Secret Memo.’

The launch of the national media campaign follows a successful weekend of activities in 84 cities and 22 states highlighting Wal-Mart’s health care crisis and distributing out the internal memo shocking the nation. Following the release of WakeUpWalMart.com's 'Six Demands for Change' to Wal-Mart CEO Lee Scott, the organization has surpassed 112,000 supporters in all 50 states -- making WakeUpWalMart.com the nation's largest effort to change a corporation in history.