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Bitter battle brewing over smiley face trademark
For decades, the yellow happy-face symbol has encouraged millions to smile.The smiley face and "Have a Nice Day" helped to define the '70s. With two dots and a pencil stroke, schoolchildren have brightened handwritten messages by filling in their O's with minismileys. These days, nary a cheery e-mail is complete without a typographical smile.
But a bitter legal battle over smiley could be enough to make the happy little symbol frown.
Wal-Mart Stores, which uses a yellow happy face to try to put its shoppers in a carefree mood, is saying — with a straight face — that it has exclusive rights to the familiar image, at least among retail department stores.
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Posted by Matthew - May 8, 2006 09:58 AM - In The News