Before we get started with this week's "Hope for the Holidays" campaign action, let's take a quick peek at last week's Wal-Mart news in brief.
Try Marketing This
Wal-Mart fired its new ad agency, DraftFCB, less than one month after hiring them. This right after they canned their top marketing executive, Julie Roehm, less than a year after she joined Wal-Mart.
Perhaps Roehm and DraftFCB had trouble trying to market this:
- Wal-Mart workers continue to speak out, telling the American people the truth about the company's anti-family policies, at press conferences and in this new TV ad , "1,000 Years."
- Yet another class action lawsuit, this time in Kentucky.
- Wal-Mart continues to push workers onto public health care programs, yet again leading the public health care rolls in a new Washington state report.
- The revelation that several Chinese suppliers of Wal-Mart fail to pay legally required wages or provide health insurance and allow poor working conditions in China.
- The continued grassroots citizen protests across the country, from the public outcry in Littleton, Colorado to grassroots activists in Damariscotta, Maine and other cities.
No amount of marketing can cover up these facts. The American people want real, substantive change from Wal-Mart. Now that is something you could market.
Posted by Jeremy - December 10, 2006 07:31 PM - In The News