For those of you who are not on our e-mail list, we sent out an Earth Day message:

"We are not green." --Wal-Mart CEO Lee Scott

Today is Earth Day. As you know, on April 22nd we typically focus on environmental stewardship, reducing our ecological impact, and preserving our planet for future generations.

Then again, if you happen to be Wal-Mart, you might just use Earth Day as a pretext for a national "merchandising and marketing campaign."

It's true--three weeks ago, Wal-Mart gleefully reported its intention to print nearly one third of a billion pages of "green" advertising this month, all inviting shoppers to splurge during it's "Earth Month" marketing blitz. Wasting a mountain of wood pulp in the name of sustainability is a surprisingly cynical move, even for Wal-Mart, but it is just a symptom of a broader problem--Wal-Mart is greenwashing, and it's getting away with it.

In spite of all the "green" hype, Wal-Mart's business model is linked to serious environmental problems. The long-anticipated Wal-Mart sustainability report cited a significant global increase in CO2 emissions in 2006, after the company's green campaign began. Worse still, at a recent conference, Wal-Mart's CEO Lee Scott flatly declared "we are not green," taking his audience aback. Still, despite the facts, some national and local news outlets continue to buy Wal-Mart's sustainability spin.

Let's set the record straight. Today, on Earth Day, let's ensure that America understands the truth about Wal-Mart's "green" hype.

Write your local newspaper about Wal-Mart's sustainability swindle

Frankly, we would rather have Wal-Mart hyping environmental sustainability than fighting food safety regulations or port security measures. At the same time, we can not sit idly while Wal-Mart uses slick, multi-million dollar marketing campaigns to mislead the American people.

Lee Scott agrees: Wal-Mart is not the "green" corporation depicted in Wal-Mart's advertising. This time, let's give Lee a hand. Help us debunk the myth of Wal-Mart's sustainability.

Set the record straight on Wal-Mart and the environment

Do it for the Earth!

Thanks for taking action,

The Team,
WakeUpWalMart.com