In the wake of a poll that shows Walmart's reputation is still in decline despite their vast PR efforts to turn their image around, Walmart will soon release a new logo, complete with new colors, a sunburst instead of a star, and a new spelling of its name (Walmart instead of Wal-Mart). It's not terribly surprising given how much money and effort Walmart has put into PR, advertising, and generally making you believe that they're a brand new company...nothing at all like they used to be with the abusing workers and not paying them very much and not giving them health care. Of course it's easy enough to see through the new orange logo to what is still going on at Walmart. They still pay far below a living wage, they still offer sub par health care and scant benefits, and they still send tons of jobs overseas. We're sure their new logo won't change the way they do business anymore than changing their slogan did.
Here is some of the coverage of the new logo:
Wal-Mart Plans New Logo to Update Image
Wal-Mart revamping its U.S. store logo
Posted by Taylor - July 1, 2008 10:29 AM - In The News