In the wake of a poll that shows Walmart's reputation is still in decline despite their vast PR efforts to turn their image around, Walmart will soon release a new logo, complete with new colors, a sunburst instead of a star, and a new spelling of its name (Walmart instead of Wal-Mart). It's not terribly surprising given how much money and effort Walmart has put into PR, advertising, and generally making you believe that they're a brand new company...nothing at all like they used to be with the abusing workers and not paying them very much and not giving them health care. Of course it's easy enough to see through the new orange logo to what is still going on at Walmart. They still pay far below a living wage, they still offer sub par health care and scant benefits, and they still send tons of jobs overseas. We're sure their new logo won't change the way they do business anymore than changing their slogan did.
Here is some of the coverage of the new logo:
Wal-Mart Plans New Logo to Update Image
Wal-Mart revamping its U.S. store logo
Posted by Taylor - July 1, 2008 10:29 AM - In The News
wow. NOW is the time to be in the sign business.
Posted by sludger - July 9, 2008 01:32 PM
It may come as some surprise that not everyone shares your distaste for Walmart. I have worked for the company from my sophomore year in high school until present, as I will be graduating with a degree in biotechnology and a minor in chemistry, just for those of you who assume that only an "idiot" would work for Walmart. Anyway, we receive better than average health care, as well as many other benefits, including stock options, retirement plans, etc... In my time with the company, I have never seen abuses of power, unfair pay (starting wages in my area are almost $2.00 per hour higher than starting wages at Target for a cashier) or other "claims" people seem to be making. The way I see it, in any competition, one competitor will stand out above the rest, be it monetarily or otherwise, and will be put down by "sore-losers" and the like. I am not saying Walmart is perfect, but ask any economics professor to talk about an example of fine capitalism and guess what they'll say. I think this new logo is a step forward for Walmart that needs to be taken. After all, this is a capitalist society folks!
Posted by Bob - August 8, 2008 01:06 AM
well this looks more like kmart's font in kmart's logo. haha walmart are copycats.
Posted by Chase - August 24, 2008 02:53 PM