When Walmart set out to redesign their logo, one imagines that they were going for a new look, something to update their image and distract people from their greedy ways of doing business. One also imagines that, since Walmart is a massive corporation oft in the public eye, they were going for something pretty bland and basic, and generally not easy to mock or distort or photoshop in to something embarrassing. After all, they're a mega-retailer that is just starting to figure out the web, not some new fangled website or blog that needs catchy graphics. It turns out, however, that Walmart has failed at the modest task of creating an unmockable, bland logo.

As soon as the logo came out there was a lot of buzz about what the new logo meant or symbolized. Some suggested that it was supposed to look organic, others that it was simply boring. But what has created the most discussion is that Walmart's new 'sunburst' logo reminds many readers of a picture of (excuse the language) a drawing of an asshole in Kurt Vonnegut's book Breakfast of Champions shown to the right.

Here are some of the blogs that have been talking about the connection to Walmart's new logo and Vonnegut's picture:

This New Walmart Logo Looks AWFULLY Familiar [Consumerist]

What's missing from Wal-Mart's new logo? [AdFreak]

Walmart's New Logo [Dead Programmer's Cafe]