Check out our newest ad, airing today nation wide in 8 states and in DC. Following the ad is the release that just went out.

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IMMEDIATE RELEASE October 2, 2008

NEW AD HIGHLIGHTS WAL-MART’S GENDER DISCRIMINATION LEGAL TROUBLES, MCCAIN’S OPPOSITION TO FAIR PAY

WAKEUPWALMART.COM ASKS WAL-MART MOMS TO TELL JOHN MCCAIN “WE CAN’T AFFORD IT ANY LONGER”

Washington, DC - WakeUpWalMart.com, America's campaign to change Wal-Mart with more than 433,000 members nationally, today launches a hard-hitting 30-second TV ad -- “Breadwinners” -- that shows John McCain siding with corporations like Wal-Mart and its lobbyists in opposing equal pay. The ad ends with a plea for consumers to tell John McCain, “we can’t afford it any longer.” (Full script below.)

The ad comes on the same day that Sen. Joe Biden and Gov. Sarah Palin will square off in the only Vice Presidential debate. While Sarah Palin is the first female to run for Vice President on a Republican ticket her running mate, Sen. John McCain, opposes paying women the same wage as men doing the same job.

As Palin’s presence on the GOP’s ticket highlights issues like fair pay, Wal-Mart is in the midst of the largest discrimination class action lawsuit in history. One point six million (1.6 million) women have sued Wal-Mart because of their unfair discrimination in pay and promotional opportunities. When McCain had the opportunity to stand against gender discrimination, he instead sided with corporate lobbyists and Wal-Mart in opposing fair pay legislation.

The ad will begin airing nationwide today in nine states: Massachusetts, Michigan, Missouri, Nevada, New Hampshire, New York, Ohio, Pennsylvania, and Virginia, and in the District of Columbia. It can be viewed at http://www.wakeupwalmart.com/video/breadwinners.

TV AD SCRIPT

They put in the same long hours as men, but take home less.
Mothers, daughters, breadwinners.
One point six million women are standing up to pay discrimination at Wal-Mart alone.
But when fair pay legislation came to the Senate, John McCain helped defeat it.
He sided with corporate lobbyists, against equal pay.
Tell John McCain we can’t afford it any longer.

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