Wal-Mart has set off what is being described as a 'massive' public relations review. It seems they are looking for a new company to represent them to focus on online market and social media, and various other duties that come along with working for the world's largest retailer. It's not clear if the new agency will replace Wal-Mart's current agency, Edelman, but the job will be 'significant'.
We're not sure what set this review in to motion. Perhaps it's just the new CEO shaking things up. Or, perhaps it's the hugely public and all to frequent PR nightmares Wal-Mart has faced in the last few years. We're talking about things like the tragic death of Jdimytai Damour in a stampede on Black Friday, or the case of Debbie Shank who was left permanently brain damaged by a car accident and then was sued by Wal-Mart to reimburse their already bloated coffers, or when Wal-Mart held mandatory meetings to tell their employees not to vote for President Obama or democrats, or when Wal-Mart dropped it's production company who then started selling previously secret tapes.
Regardless of who Wal-Mart's PR company is, we expect them to keep spinning Wal-Mart's actions on health care and the environment.
Posted by Taylor - March 11, 2009 03:25 PM - In The News