Wake-Up Wal-Mart Blog: What happened to Walmart's Sustainability Index?

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What happened to Walmart's Sustainability Index?

Back in July, Walmart announced a grandiose plan to create a sustainability index. The PR gains from this announcement were impressive, with glowing articles and few critics. It does sound nifty, a convenient little number on the side of every product, telling you just how good or bad for the environment it is. Just imagine it! You could look at that $3 plastic toy, encased in more plastic and shipped from China, and see just how bad for the environment it is!

Well, that was the idea anyway. It is now becoming less and less clear how this index will get started. You see when Walmart announced it was starting this index, they made it clear they weren't really starting it, but funding a coalition of professors and nonprofits to start it. Only some of the leaders of the coalition that Walmart funded are now saying that isn't really what they are doing. The Sustainability Consortium was instead, "established to pull in the best practices and information from the myriad of LCA (Life Cycle Assesment) data and certification guidelines surrounding products’ environmental impacts in order to produce standardized, transparent tools and methodologies that can be used to make good business decisions." The Sustainability Consortium made it clear that they would not be developing a certification program, but rather would create a data tool looking at the environmental impact of products.

It seems, then, that Walmart is expecting the Sustainability Consortium to develop this magical product index (and take credit for it), and the Sustainability Consortium is just putting out data and expecting retailers, or others, to develop a product index. So will there actually be a sustainability index? Who knows? It doesn't seem terribly likely right now. We hope Walmart will step up and use the data from the Sustainability Consortium to improve their environmental impact, but that doesn't seem terribly likely either.

You can read the full article about the Sustainability Consortium here.

Posted by Taylor - December 3, 2009 11:26 AM - In The News

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