Walmart has a pretty spotty record when it comes to grassroots support groups. They can't seem to resist the temptation to simply let PR firms make things up for them. There was the fake blog "Walmarting Across America" which, it was revealed, was actually organized by Walmart's PR firm. The vehicle the "bloggers" used as well as their meals, expenses and gas, were all provided for them. There was the fake "community group" Working Families for Walmart, which was also run by a PR firm Walmart hired.

And now it seems that Walmart is doing the same thing in Chicago, where they're struggling to get a foothold for their potential second store within city limits. Chicagoist, a prominent local blog, received some suspiciously pro-Walmart comments on their blog and decided to investigate. They found what seems to be theChicagoland Chamber of Commerce and Serafin & Associates are both working to push Walmart's agenda in Chicago, and posing as a local community group.

The Chicagoland admitted to launching the site Our Community, Our Choice which proclaims, "Everyone else but Chatham and the South Side are making the decisions – It's OUR CHOICE, NOT THEIRS."

You should read the full article from Chicagoist, but the following section is particularly interesting:

Mike Mini told me that Wal-Mart is indeed a member of the Chicagoland Chamber of Commerce, that they have “a representative on the Government Affairs Committee,” and that “our process is kind of open. Any member that expresses an interest can come to meetings and work on issues that are important to them.” Is the Chamber working on behalf of Wal-Mart in the city? “We’re working on behalf of policies that we feel further business and commerce in the city.” Because I got to Mr. Mini through Our Community, Our Choice, I asked what his involvement in the site was. “It’s part of our advocacy effort to gain support,” and that “we set that up as a way to communicate with people. We were expecting this to come up for a vote before the council sooner, but obviously it’s been stalled.” I asked him if he was familiar with Serafin and Associates. “Yes, we have worked with them in our strategy sessions. We’ve worked with [Thomas] Serafin and his team.” When I told him that our site had gotten comments from the email address that led me to him and asked if he knew that it was being used to comment on blogs, he said “no, not that I’m aware of.” Are you surprised that an IP address from Serafin was being used that way? “No, not in particular.” Why not? “I really can’t comment without looking into it further.”