Our allies at Walmart Watch weigh in on the new David Faber documentary.

Every once in while the mainstream media produces an insightful and fair-handed look at Wal-Mart. Even less often, the mainstream business press produces such a piece.

But last night it happened, and Wal-Mart can�t be happy.

�The New Age of Wal-Mart� is billed as a 90 minute look �Inside the Walmart empire, revealing how the company navigated a period of intense criticism and controversy, only to strengthen its grip on the global market.� And it went even further than that.

Sure, the producers gave Mike Duke and Doug McMillan their fair share of air time to give the usual Wal-Mart spin. But reporter David Faber never waited too long to ask hard questions about wages and working conditions. Even more importantly, the documentary gave a ton of airtime to Wal-Mart critics like worker Eugene Hart from Miami (who you might remember from this video), Meghan Scott of Wake Up Wal-Mart and local activist Steve Krulick - who is fighting a Wal-Mart store in his hometown of Ellenville, New York.

There were plenty of great moments throughout, but a personal favorite came after Faber prodded Doug McMillan about the Wal-Mart family atmosphere. McMillan proceed to tell what at first appeared to be a heartwarming story about when he was initially asked by the company to move to a role in Wal-Mart International, and went to consult the then-CEO about the major hesitations he had about what the move would do to his family and so forth. How did Lee Scott respond? According to McMillan he chuckled and informed him that he had no choice and that �the company� would be the only one choosing his career.

Charming story to tell on national TV Doug! We�re sure the PR team is proud - that really went a long way to humanize the company.

But don�t take our word for it - if you have time tune it and watch yourself. There�s more information at walmart.cnbc.com - and the remaining showtimes are as follows:

Friday, September 25th 9p ET
Saturday, September 26th 7p ET
Sunday, September 27th 8p | 10:30p ET
Thursday, October 1st 8:30p ET
Sunday, October 4th 8p ET
Monday, October 5th 9p ET

You almost have to feel bad for Doug McMillan during brief (and entirely too creepy) moment in the spotlight.